Press Releases

Welcome to the Vitamix press room. Below you’ll find our latest news and announcements.

Vitamix Launches the New Ascent X Series, the Next Evolution of Blending
The new Vitamix Ascent X Series is an evolution of the brand’s premium blender line, combining iconic Vitamix performance and durability with modern design and functionality. Learn about Ascent X Series
Vitamix Corporation and Vitamix Foundation Join White House Challenge to End Hunger and Build Healthy Communities, Pledging .4 Million
Nearly ,000 in Grants Awarded in First Three Months.

The New Vitamix Propel Series Provides Power and Convenience to Enhance the Consumer Blending Experience
The Propel 510 and Propel 750 models offer home cooks an opportunity to level up from entry-level machines by providing more streamlined functionality, such as popular preset programs, for a perfect blend. Learn about Propel Series
Vibrant New Color Containers from Vitamix Make It Easy to Differentiate Uses for Blending
Available in Three Colorful Hues, the Containers Are Ideal for Color-Coding Food-Sensitive Blends and Bring a Radiant Refresh to Your Machine. Learn about Color Containers
Vitamix Introduces the Eco 5
A FoodCycler with Double the Capacity.

Natalie Haynes Joins Vitamix as Executive Director of the Vitamix Foundation
Vitamix announces Natalie Haynes as its new Executive Director of the Vitamix Foundation, tapping over 20 years of experience in nutrition and healthcare to advance the plant-based whole-foods mission of the Foundation.

Vitamix is a 2020 NorthCoast 99 Award Winner
Annual recognition program honors 99 Northeast Ohio workplaces for top talent.
New Vitamix FoodCycler FC-50 Creates a Nutrient-Rich Fertilizer and Reduces Food Waste Volume by Up to 90%
The FC-50 also Keeps the Kitchen Tidy and Free of Odors.
Stylish New Stainless Steel Container from Vitamix Delivers Healthy, High-Quality Blends
Blender Container Offers Durability, Odor Resistance, Nonreactivity and Easy Cleaning.

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